Digi-Key Corporation to Distribute for CSR in North AmericaTHIEF RIVER FALLS, Minnesota - February 22, 2007 — Electronic component distributor Digi-Key Corporation announced today that it has signed a North American distribution agreement with leading single-chip design company CSR. CSR started with a focus on solutions for the 2.4 GHz Bluetooth® personal area networking standard, and in November 2004, it entered the IEEE 802.11 marketplace, a family of wireless standards, also referred to as “WiFi” or “Wireless LAN,” with devices capable of operation in both the 2.4 and 5GHz frequency bands. CSR’s leading position in the Bluetooth business has been won by a unique approach to IC design based on extremely high levels of integration, providing compelling performance and cost advantages to OEMs. CSR products available from Digi-Key include BlueCore3 (Bluetooth v1.2 compliant), BlueCore4 (Bluetooth v2.0 and EDR compliant) with or without onboard ROM and with integrated audio CODECs, Bluetooth devices with other options along with several Bluetooth development kits, software and accessories. These products are featured in Digi-Key’s print and online catalogs. “We are very excited and pleased to add this innovative company to our line card,” said Digi-Key President and COO Mark Larson. “We are certain that CSR’s products will be of consequential interest and appeal to our diverse customer base.” Eric Janson, vice president of worldwide sales at CSR, added, “CSR selected Digi-Key based on its outstanding reputation for customer service, for fulfilling orders quickly and accurately and for solid customer technical support. We believe that the relationship with Digi-Key will result in happier CSR customers.” This new distribution agreement will enable Digi-Key to fulfill both the design and production quantity needs of its diverse customer base. About Digi-Key CorporationOne of the world’s fastest growing distributors of electronic components, Digi-Key has earned its reputation as an industry leader through its total commitment to service and performance. As a full-service provider of both prototype/design and production quantities of electronic components, Digi-Key has been ranked #1 for Overall Performance for 15 consecutive years from among the nation’s more than 200 distributors (EE Times Distribution Study/ May 2006). Offering more than a million products from over 330 quality name-brand manufacturers Digi-Key’s commitment to inventory is unparalleled. Access to the company’s broad product offering is available 24-hours-a-day, seven-days-a-week at Digi-Key’s top-rated Web site at www.digikey.com. About CSRCSR is a leading global provider of personal wireless technology, and its product portfolio covers Bluetooth, GPS, FM receivers and WiFi (IEEE802.11). CSR offers developed hardware/software solutions based around its silicon platforms that incorporate fully integrated radio, baseband and microcontroller elements. CSR’s customers include industry leaders such as Apple, Dell, LG, Motorola, NEC, Nokia, Panasonic, RIM, Samsung, Sharp, Sony, TomTom and Toshiba. CSR has its headquarters and offices in Cambridge, UK and offices in Japan, Korea, Taiwan, China, India, France, Denmark, Sweden, and both Dallas and Detroit in the USA. More information can be found at www.csr.com. SOURCE: Digi-Key Corporation CONTACT: Steven G. Tsukichi, VP/Marketing, Digi-Key Corporation, 800-338-4105 x1001 (voice), steve.tsukichi@digikey.com; Alan Woolhouse, Vice President of Communications, CSR, +44 (0)1223 692689, aw@csr.com |
